How to Create Landing Pages for FREE on WordPress

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Did you know that you can make landing pages easily and quickly on WordPress? You don’t need fancy Leadpages or some expensive plugin to make your own sales page. With just two free plugins you can make simple and effective landing pages for your freebies, courses, and products!

Here are the two free plugins I recommend:

Blank Slate will add a blank page template to your website so you don’t have to rely on your theme to have a landing page or blank page template. I haven’t tested it with many different themes but it should work with just about any website.

However, if your theme does have a blank page / landing page template then you shouldn’t need to use Blank Slate. 

If you need more features and control over your landing page, Beaver Builder has a premium version that adds a lot more. But for just a simple landing page I think the free version works just fine! I’ve had a few bugs with the plugin but overall it’s been a breeze to use. 

You don’t even have to use Beaver Builder if you have a page builder plugin you prefer. I’ve heard amazing things about Elementor (even that it’s better than Beaver) but I haven’t tried it out yet.

Page Builder by SiteOrigin is another free choice that is highly rated and has a lot of options. For a paid version I have a lot of clients who use Visual Composer to build their websites.

Watch the tutorial video above if you want a step by step guide on how to install the plugins and create your first landing page. If you have any questions feel free to leave a comment and I’ll see if I can help.

Want a “done for you” solution?

If you’re not very designer savvy or just want something ready to go than I would highly recommend the landing page templates from Bluchic.

Not only are they super affordable (only $67) but they include 7 popular templates for things like a webinar, opt-in lead magnet, and sales page.

You’ll also get video tutorials, a guide, and support included if you happen to get stuck.

And the best part? They work with any theme! Not just the Bluchic themes (although they are lovely as well).


I’d love to see the landing pages you create so let me know in the comments 😀

Did you know that you can make landing pages easily and quickly on WordPress, and for FREE? You don't need fancy Leadpages or some expensive plugin to make your own sales page. With just two free plugins you can make simple and effective landing pages for your freebies, courses, and products! If you've ever wanted to create a landing page for your digital product, course, or opt-in forms and freebies then this tutorial will show you how.

Shaylee Smith - WordPress Developer + Tech Expert

The Blog Writer

Hey there, I'm Shaylee! I've been building websites and working with WordPress for several years. I love helping others solve their tech issues, fix up their sites, and bring their business to the next level. My goal is to make it easier for freelancers and bloggers to enhance their websites without needing any tech or code knowledge!
Want to learn more about me? Click here!

12 responses on “How to Create Landing Pages for FREE on WordPress

  1. Ruth says

    This was so useful and clear. Thank you so much for this. I really appreciate the help to do this for free.

    • Shaylee says

      I’m so glad it helped you, Ruth! Happy it was clear and easy to understand 🙂

  2. Melissa says

    What is the purpose of a landing page, instead of just a page on your site? I know they are used for sales stuff, but why is it a separate, different thing?

    • Shaylee says

      Hey Melissa! I talk about it at the beginning of the video but a landing page has one single purpose, to convert the visitor into a subscriber or customer. There aren’t any extra distractions like a navigation or footer so that the visitor can only do one thing, click the CTA you have on the page 🙂 Hope that makes sense!

  3. Melissa says

    Thanks so much for this tutorial! I got one made using your tips for my first ebook!

    I’m having issues with posting it on facebook, though. Neither the image I set for the featured image, nor the uploaded one for the facebook share on Yoast are getting pulled. Do you know if when you use the Blank Page template, those just don’t work anymore?

    • Shaylee says

      Hey Melissa! Setting the Yoast information and FB share image worked for me. If you already posted it on FB once then you probably need to run the url through the FB debugger a couple of times so it picks up the new information.

  4. Sheila Joy says

    I’ve been browsing for a WP template (just switched from Blogger!) and wanted to find something with landing page capabilities, but this is the PERFECT solution for me! Thank you!

    • Shaylee says

      So glad it helped you!

  5. Brian Yahjam says

    Thanks for the great info. Heard about Page Builder by SiteOrigin, but never tried it.

  6. Aaron Reimann says

    I’m glad the plugin is working well for you. The plugin could always handle another 5 star review. 😉

  7. Ash.if says

    Hi, Shaylee! Thank you so much for sharing this awesome tutorial. I have just come from your Pinterest feed. Can’t wait to read this pitch. Keep going. Hope to get more informative hacks, tutorial about WordPress in future.

    • Shaylee says

      You’re welcome! I’m so glad it helped you. Keep an eye out for new content 🙂

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