When most people first start blogging, they get into it for one or two reasons. They either start blogging because they have a topic that they love talking about so they start writing about it on their blog. Or they are looking for a way to make additional money online, with the hope that they could eventually turn their blog into their full-time income source. Which camp are you in?
Regardless, many people have failed to monetize their blog over the years. But they typically do not know why they can’t make their blog profitable.
To help you get a better understanding, we are going to share three of the most common reasons why people fail to make money on their blog.
1. You Do Not Have Enough Content on Your Website
Many bloggers fail to make money from their blog because they lack sufficient content to attract the right visitors to their site.
Sure, you can write the occasional blog post and put affiliate links on it, but it’s going to be nearly impossible to get those links to convert if nobody views you as an authority or expert in your niche.
By creating plentiful amounts of content on your particular topic, people will begin to respect you and look at you as an authority in your market.
Once you’ve gained authority status, your readers will ultimately trust your recommendations a lot more and have no problem buying the products and services that you recommend through personal or affiliate links.
When you step up to the plate and create lots of content you will become an authority in your industry.
So, if you really want to start making money is an online marketer, you have to take this seriously and start creating high-value content for your blog on a regular basis.
2. Your Website Doesn’t Get Enough Traffic
You can create content all day long. And you can monetize your website until the cows come home.
It really doesn’t mean anything unless you’re getting traffic to your site.
Without people reading the content that you create, they’re never going to find your promotional links, they’re never going to click them, and you’re never going to make any commissions or sales.
On the other side of the coin, if you’re trying to monetize your blog by selling your own products and services, you’re going to run into the same issues.
You need readers coming to your blog every day.
You need people checking out your content, learning more about your company or the products that you promote, and then you’ll be able to make money through blogging.
So work on generating traffic to your website first so that you can get people reading the content that you’ve already created.
If one of the products you’re promoting teaches people how to speed up your website, then you should drive traffic to this page.
On the other hand, if you want people to learn about useful chrome extensions for developers that you’ve written about, then it makes sense to drive more traffic to this content and information on your site.
3. You Haven’t Targeted Your Audience Correctly
It’s going to be nearly impossible to monetize your website if you’re targeting the wrong audience.
If your target audience is off, they really aren’t going to be interested in the things that you have to say. And they’re specifically going to be uninterested in the things you happen to sell.
So work on targeting the correct audience. Once you do, you’ll have a much easier time monetizing your blog.
Pay close attention to the reasons why you’re failing to monetize your blog and make the necessary corrections to get everything back on track.
Wendy is a super-connector with OutreachMama and Towering SEO who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.